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This doc discusses Starbucks' good results to be a blue ocean tactic. It summarizes how Starbucks shifted the coffee industry's aim from commodity espresso product sales towards the psychological ambiance in merchants. Starbucks presented excellent coffee and drinks within a enjoyable environment that inspired socializing.
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This doc delivers an analysis in the coffee and snack shop business and the corporation Starbucks. It begins with a brief history of Starbucks and an outline with the sector. It then discusses the exterior components like the overall economic setting, socio-cultural tendencies, and technological changes that impact the sector.
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Both equally chains differ within their retail store formats, pricing, marketing techniques, and customer service good quality as Starbucks and Café Espresso Day fight for dominance of India's espresso shop market place.
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